Instagram has so much value for both creators and consumers. It has the power to launch careers, and can literally make or break the success of a company or a campaign. Whether you’re a hobbyist, small biz owner, or aspiring social media manager, there’s a ton to gain from the platform, so today we’re diving into all things growth and engagement for Instagram with Laura Bitoiu, founder of B Squared Social.

If you want to learn how to build an engaged social community, which IG tools you should use to move the needle, how the algorithm really works, why reels have the best ROI, and what tools to use to streamline your social strategy, this episode is for you. 

Laura is the founder of B Squared Social, a boutique social media marketing agency based in Vancouver, BC that offers social media marketing solutions for premium brands and service-based professionals. She offers coaching, consulting, online courses, and social media management services, and she basically quadrupled her own following by doubling down on IG Reels this past year, so she knows a thing or two about rapid growth. 

Tune in to hear more about: 

• Why niching down your account is best practice 

• How Reels offer the most ROI of any content type—and how to crush your reels

• Which IG features you should be using to maximize engagement

• The secret sauce to going Live, and why it’s worth it

• How the algorithm really works, and how to make it work for you

• The best ways to show up in your IG Stories and how they actually convert

• The value of developing a voice or persona for your social brand 

• Three things small businesses should do to create a successful IG presence

• What tools or software to use to map out your content

• How to overcome overthinking and anxiety on social

• Strategies for breaking out of a creative rut and brainstorming new content

• How to set healthy boundaries with social media

We hope this episode helps you make the most out of Instagram so you can grow online like a boss!

Follow Laura:

@bsquared.social 

www.bsquared.social

Mentioned in this episode:

• Canva (content design & templated layouts)

• Asana (content planning & brainstorming)

• Later (social planning & scheduling)

• Flick (Hashtag research tool)

If you have a topic you’d like us to cover or a guest you want us to interview, comment or DM us on Instagram:

@teachmehowtoadultpodcast

@cailynmichaan 

@yunggillianaire

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