There’s a powerful quote that says, “A bad day for the ego is a great day for the soul.“ That one line has become a mantra for us, a reminder that some of the shittiest things we go through can create quantum leaps of growth and resilience. Think of that shit as fertilizer, because we grow through what we go through.

If you have an idea that you can’t stop dreaming about, this week’s episode is the inspo you need. We chat with Ashley Freeborn, the founder and CEO of the renowned fashion brand Smash + Tess, about all things brand building, entrepreneurship, using fear to fuel your fire, and tapping your network to help get your idea off the ground.

You’ve probably seen people rocking Ashley’s rompers on instagram, or heard about her epic collabs with Jillian Harris, Sarah Landry of The Birds Papaya and Hilary Duff, just to name a few. Her brand started the #romperrevolution but here’s why we honed in on Smash + Tess for today’s episode: Ashley isn’t a serial entrepreneur or longtime business or fashion mogul, she just had an idea to fill a gap in the market, and made her dream a huge reality. What she created is so much more than a clothing company, it’s a community, a lifestyle and an inclusive brand that empowers women to live their best lives.

Instagram has so much value for both creators and consumers. It has the power to launch careers, and can literally make or break the success of a company or a campaign. Whether you’re a hobbyist, small biz owner, or aspiring social media manager, there’s a ton to gain from the platform, so today we’re diving into all things growth and engagement for Instagram with Laura Bitoiu, founder of B Squared Social.

If you want to learn how to build an engaged social community, which IG tools you should use to move the needle, how the algorithm really works, why reels have the best ROI, and what tools to use to streamline your social strategy, this episode is for you.