Unpopular opinion: It’s NOT always healthy to find the silver lining in everything. Some things just suck, and we don’t always need to look on the bright side, at the expense of *actually* processing hard feelings.

Our culture is obsessed with a “good vibes only,” and “everything happens for a reason” state of mind that makes us feel like we’re failing if we’re not happy 100% of the time. Trying to see the positive isn’t always positive, sometimes shit happens that doesn’t make us stronger, and we’re ready to break up with toxic positivity so we can fully experience our emotions AND our loved ones’ feelings. (Because nothing is worse than platitudes.)

Instagram has so much value for both creators and consumers. It has the power to launch careers, and can literally make or break the success of a company or a campaign. Whether you’re a hobbyist, small biz owner, or aspiring social media manager, there’s a ton to gain from the platform, so today we’re diving into all things growth and engagement for Instagram with Laura Bitoiu, founder of B Squared Social.

If you want to learn how to build an engaged social community, which IG tools you should use to move the needle, how the algorithm really works, why reels have the best ROI, and what tools to use to streamline your social strategy, this episode is for you.

With the hard-hitting effects of coronavirus, it’s a tough time for entrepreneurs and small businesses right now, so we’re diving into all the ways you can pivot your business to digital, because your business deserves to make it.